Branding & Marketing Resources

What’s in a brand?

“Doing the Most Good” is The Salvation Army’s national brand strategy. Moreover, it is a promise the organization makes to its contributors, clients, associates, officers and employees. The Salvation Army pledges to do the most good with contributions of money, time and resources, evidenced in that 83 cents of every dollar donated are directly allocated to services that assist people in need.

Learn more:

The Brand Strategy

The Manifesto

Doing the Most Good Presentation Template


Click above to access PSA’s, disaster ad units, and annual report clips.

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